Nothing Happens Until a Sale is Made
Issue 10
Hello, I’m Peter Towers, Managing Director of ESS Small Business and ESS BIZTOOLS. Welcome to Empowering SMEs.
“Nothing happens until a sale is made” - this is a very true statement which, unfortunately, many company directors and business operators have not fully appreciated.
Company directors have a responsibility to ensure that a proactive selling system has been implemented into their companies.
Obviously, the same requirement applies to all other types of businesses as well as not-for-profits, charities, sporting and social organisations.
Businesses need to accept that nothing happens until a product or service is sold. The business is about making things or developing ideas and then selling those things or ideas. Everything else is secondary, because if businesses do not have sales there will be no cashflow.
Everyone responsible for the administration of the business should have a clear understanding of how the business actually generates revenue.
To operate a successful business, directors need a clear understanding that:
- nothing happens until something is sold; and
- to achieve this, they must embrace the idea of a winning sales and service culture within their business and take the necessary steps to learn and master the art and science of selling.
A few years ago, I attended an investment pitch in Melbourne involving about 15 companies trying to raise capital. The adjudicator was the chairperson of the USA Business Angels’ Association.
The first presenter outlined their business operation and gave details of their management team without any mention of a sales person. The adjudicator enquired “Who is your salesperson?”. The presenter had not factored in a salesperson to their management team.
Past Posts
-
Final COVID-19 Survival Panel for SMEs
-
JobKeeper Has Reduced - Have You Got Research & Developme...
-
Developing Intellectual Property, Funding It, Perhaps by ...
-
Crowd Sourced Funding Expected To Be In Demand In 2020/21
-
Tradies' Charge Out Rates Review And Corporate Governance
-
JobKeeper Changes And Crowd Sourced Funding Highlights
-
Sound Advice Will Help You Meet The Challenges
-
Taking Opportunities/Upgrading Your Accountant's Role
-
Management Accounting And Government Grants Can Contribut...
-
Marketing and Business Funding for COVID-19 Survival
-
Developing Strategies For An Uncertain Year
-
Predictive Financial Statements and Legal Overview for SMEs
-
Cashflow and Funding a Major Issue for SMEs in the Afterm...
-
Crowd Sourced Funding And The Rejuvenated Business Scene ...
-
Where Can You Get Funding For Your Business And What Can ...
-
Utilising Predictive Accounting to Avoid the Lockdown Blues
-
COVID 19 Survival Assistance for SMEs
-
COVID-19 Survival Assistance for SMEs
-
COVID 19 Survival Assistance for SMEs
-
COVID 19 Survival Assistance for SMEs Number 2
-
COVID 19 Survival Assistance for SMEs
-
COVID 19 Survival for SMEs
-
Getting Ready for 2020 – Running a Better Business With S...
-
Another Source of Equity Capital for SMEs!
-
Having Trouble With Your Business’ Finances?
-
First Year Celebration – Crowd Sourced Funding One Year Old!
-
Sound Talent Recruitment Helps Add Value!
-
Does Your Strategy Create Value?
-
Management Accounts Give You More Information - Why Not A...
-
Do You Feel Like Saying... “Help Me Run A Better Business”
-
OVER 30,000 PEOPLE HAVE ENDORSED CROWD SOURCED FUNDING EQ...
-
What should Should Shareholders, Company Directors and Ma...
-
Crowd Sourced Funding Equity Raising – Accountant’s Role...
-
Crowd Sourced Funding Equity Raising – Scorecard
-
Crowd Sourced Funding Equity Raising - “HOUSE IN ORDER” R...
-
Is Crowd Sourced Funding Equity Raising the Same as Crowd...
-
Early Stage Innovation Company – a “Cousin” Entity to a ...
-
Crowd Sourced Funding Equity Raising - Who Might Be Inter...
-
Crowed Sourced Funding Equity Raising - In The Beginning
-
Experts Endorse Crowd Sourced Funding Equity Raising
-
How To Grow Your SME Without Increasing Your Personal Risk
-
How To Retire With Dignity From Your SME
-
How to say 'Adios' to your Bank Loans & Guarantees
-
Getting Pressured to Repay "Bank of Mum and Dad" Loans?
-
15 Step Checklist for Crowd Sourced Funding Equity Raising
-
Crowd Sourced Funding Can Assist "Scaling Up"
-
A New Concept to Revolutionise SME Businesses!
-
What's Your Next Goal?